The framework that took one man from a $7.50-an-hour sales floor to leading 1.3 million people, shaped with the coach who helped him get there.
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Built to last past the standing ovation. Delivered by the operator who ran it at scale and the coach who helped shape it into a framework your team can put to work right away.
Inquire about SpeakingJoined Walmart in 2002 as a sporting goods associate. Rose to EVP of Store Operations, Walmart U.S.
Coaching C-suite and emerging leaders for decades.
Cedric has been interviewed by Retail TouchPoints, Modern Retail and Talk Business & Politics.
“I have worked with Cedric and Randall and know them to be outstanding leaders who share a passion for helping people improve. Their book is a terrific resource for re-thinking our patterns and assumptions and increasing our appreciation for learning and doing.”
Frank Blake
Former Chairman and CEO of Home Depot
“I’ve spent years telling people to ‘Be a coffee bean.’ Encouraging others to change the room instead of letting the room change you. Own Your IT is the operator’s manual for how to do that. Cedric and Randall don’t just tell you to transform, they hand you the framework to make it stick. This book is pure coffee bean energy from cover to cover.”
Damon West
Bestselling coauthor of The Coffee Bean
“Own Your IT captures a truth every retail leader eventually learns: that the associates closest to the customer are often the ones with the most leadership already in them, just waiting to be developed. Cedric’s own rise from an entry-level job to leading operations for more than a million people is exactly the kind of story that should be required reading inside any organization. This book gives leaders a practical way to invest in that talent instead of just hoping it surfaces on its own.”
Michael Bender
Respected Retail Executive
You've worked hard for years, and it's paid off. The title changed. The paycheck changed. Now you're ready to be just as intentional about what comes next as you were about what got you here.
You’ve built real momentum. Now you’re ready to take it further.
You can feel that the next chapter is ready to take shape.
You’re ready to define what the next level of success looks like for you.
Sound familiar? Take the assessment and get an honest read in just 5 minutes.
Take the Free AssessmentMost people wait another year. You don't have to.
Right now
Cedric calls it the itch, the burn, the window. That feeling isn't restlessness. It's your Internal Talent telling you there's more, and it's worth listening to before it fades back into routine.
Month one
You get clear on what you're actually wired for. The effort you're already putting in finally has a direction, and your next step stops feeling like a guess.
Twelve months later
You're building toward what you were built for, not proving something to somebody. The promotion, the title, or the pivot isn't out of reach anymore, because you finally know what you’re built for and where to point it.
Generic productivity books. Motivational content. Leadership programs packed with good ideas.
They can all help.
But the real shift happens when the work becomes personal — when people can connect the ideas to their own strengths, decisions, patterns, and next steps.
That’s where Own Your IT is different. It combines lived leadership experience with practical coaching and a framework people can actually use.
Three words, one rhythm, everything in the book, the podcast, and the coaching model runs through it.
Clarity first. Name what you’re actually built for, and get just as intentional about defining what’s next. Make your ceiling of yesterday your floor of tomorrow.
What's included
Discipline next. The A Leadership Cycle, nine steps from truth to result. Show up when no one's watching, until the framework becomes a daily rhythm.
What's included
The V.O.I.C.E. checklist tells you whether an opportunity is truly right for you. Then the work starts compounding, paying forward into something that outlasts you.
What's included
You’ve built a career. Now build what’s next, on purpose.
You're ready to actually do something about it
This is for you if
You're looking for something else entirely
This is NOT for you if
Episode 02 Oct 29, 2026
Cedric sold fishing licenses. Randall wore the jersey number nobody wanted. The one habit that carried them both: showing up.
Episode 01 Oct 29, 2026
Two careers, one coaching relationship, and a framework that kept working no matter who used it.
Practical from page one, whether you’re on the front line or leading the company.
Available now in Kindle, hardcover and paperback. Audiobook coming soon.
Buy the Book
“Own Your IT highlights the single most important statement that impacts my current position: don’t bring feelings to a fact fight. I’m able to disarm and win the argument without emotion by sticking to the facts.”
“Own Your IT reinforces something I have seen throughout my career: talent matters, but what we do with it matters more. Cedric and Randall offer readers a practical way to think about their strengths and the work required to develop them.”
“Own Your IT offers a refreshing perspective that teaches that lasting success comes from discovering your God-given potential, developing it through disciplined action, and multiplying its impact through leadership and service to others. I appreciate the emphasis on success being measured by how a leader impacts others and investments in those relationships. The book also details the necessity for developing a cadence for leadership with the introduction of the “UP Leadership Model” which is unlike any other model that I have seen. This book is a must read for anyone who desires to better understand why fulfillment goes beyond titles, compensation, and achievement alone. There is true value in living and leading in alignment with your values.”
“Cedric and Randall offer practical lessons and real-life examples that clearly demonstrate what is required for continuous growth. By thoughtfully sharing your own experiences, you illuminate the dedication, support, and intentionality needed to foster meaningful growth in ourselves and in the lives of those we encounter. Whether in faith, family, work, or recreation, this clearly explains that genuine success is found in our willingness to continually learn, improve, and encourage others. Thank you for taking the time to thoughtfully share how we can become all we were created to be.”
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FAQ
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Contact UsYes. Name and email, nothing else. You'll see your result on screen in about 5 minutes.
You get a personalized read on which of the Four Blocks to build on next, plus a free chapter or audio excerpt matched to your result. From there you’ll hear from us with more on the framework, no pressure, no sales calls.
No. The assessment is built directly from the book's Four Blocks diagnostic, it works whether you've read it or not.
Both. Individuals start with the assessment. If you're evaluating this for your team or organization, see Speaking or Coaching below.
Own Your IT: Want It. Work It. Win It. is available now in Kindle, hardcover and paperback. Audiobook coming soon. Take the free self-assessment and you’ll get a free excerpt from Chapter 3 matched to your result.
It's written by an operator who lived the climb and a coach who guided him, not a guru studying leadership from a distance. No dense theory, no vocabulary test, just a framework you can use Monday morning.
That's exactly what the assessment is for. Answer a few honest questions and you'll get a clear, personalized read in about five minutes.
Your Next Move
You already know how to work hard. The Free Assessment tells you, in about five minutes, which of the Four Blocks to build on next, Lack of Clarity, Inconsistency & Burnout, Stuck Despite Success, or Fear of Failure, and gives you a personalized read before you spend a single dollar.
Take the Free Assessment